Prijavljenih je bilo 294 del. Strokovna žirija je izbrala po enega zmagovalca za vsak brief in tako podelila 6 Zlatkov. Svoje zmagovalce so razglasili tudi sponzorji briefov in jim podelili nagrade.
Za ogled zmagovalnih idej kliknite ime posameznega briefa:
1 - KMag | 2 - STA Ljubljana | 3 - e-Študentski servis | 4 - Avtizem | 5 - Toboads | 6 - Opera
Sestavi slogan in idejo za tiskan oglas. Actyon je še nepoznana blagovna znamka vozila v razredu športnih terencev. Actyon, skovanka besed ''active'' (aktiven) in ''youth'' (mladost), predstavlja novo blagovno znamko vozila v razredu SUV (športni terenec). Ključni problem predstavlja nepoznavanje blagovne znamke v širši javnosti.
Po mnenju žirije dobi Zlatka Monika Sonta:
Actyon. - ACT ON YOUR LIFE. PLAY WITH YOUR ROAD.
Always, there is a silhouette of the car on a beige background with the technical data etc.
1a.A young businessman (wearing a suit and sun glasses, rather chick and elegant) waiting in the front of the elevator, people waiting with him are whispering about mud and twigs on the legs of his trousers. He is handling keys to the car with Actyon's logo visible.
1b. The same business man on the meeting, taking out some documents from his suitcase with the signs of the tires on it.
Subslogan: Ssang Young advises: Remove sings of your adventure before you start working.
2. A young business woman sitting in a car on the parking outside the company. She is wearing a lipstick, she is very feminine. She is changing her high-heels to the tracking-shoes, trappers, more comfortable for extreme driving.
Subslogan: Ssang Young advises: Wear your lipstick before you drive. You won't have any time for it later.
3. Traffic jams on the bridge. Cars stucked in the line. There is a second option, to take a different bride next to it, but with extremely bumpy road surface. Actyon takes this one. ACT ON YOUR LIFE. PLAY WITH YOUR ROAD.